Sao Mai Agro Affirms Vietnam’s Agricultural Strength at THAIFEX 2025

Ho Chi Minh City, Vietnam, June 6, 2025 – Sao Mai Agro Processing JSC (Sao Mai) made a strong and impressive debut at the THAIFEX – Anuga Asia 2025 International Trade Fair, held from May 27 to May 31, 2025, in Bangkok, Thailand. Although it was the company’s first time participating in Southeast Asia’s largest trade fair, Sao Mai has successfully demonstrated the capabilities, potential, and ambition of Vietnamese agricultural products in the global market.

Proudly introducing passion fruit – the “heart” of Sao Mai’s booth at the international trade fair
This year, Sao Mai selected passion fruit as its key highlight, not only because of its unique flavor and rich nutritional value, but also as a symbol of the company’s commitment to sustainable development. With a modern processing plant located in Kon Tum – a region blessed with fertile basaltic soil and a mild climate – and a sustainably managed passion fruit growing area certified to Global GAP standards, Sao Mai has built a closed value chain that clearly demonstrates its dedication to producing green, safe, and sustainable products.

Key products showcased at the Sao Mai booth
At the booth, Sao Mai presented a diverse range of key agricultural products that highlight the richness and excellence of Vietnamese produce:

Fruit concentrates, made from passion fruit, red dragon fruit, soursop and other fruits, rich in natural flavor and nutrients.
Fruit purees, including mango, pink guava, pineapple, and other tropical fruits, tailored to the demands of international markets.
Frozen fruits, premium products that retain the freshness, color, and flavor of Vietnamese fruits.
Especially, passion fruit products in various forms – concentrate, puree, and frozen fruit – were proudly presented as the “heart” of the booth, representing Sao Mai’s ambition to conquer the global market.

Reaffirming the 5 core values – Focusing on “Sustainable Development”
At THAIFEX 2025, Sao Mai showcased its unwavering commitment to its 5 core values, especially emphasizing “Sustainable Development” as the guiding principle for 2025:

Quality Excellence: Products meeting international standards, processed on modern lines, ensuring outstanding quality and safety.
Professionalism: A dedicated, meticulous, and serious team, portraying the image of a dynamic and confident Vietnamese enterprise.
Continuous Innovation: Creatively designed booth and a diverse product portfolio to meet the ever-changing demands of global markets.
Integrity and Responsibility: Each meeting and partnership is approached with openness, transparency, and respect.
Sustainability Commitment: This value is prioritized by Sao Mai in 2025. From the Global GAP-certified passion fruit growing area in Kon Tum, to environmentally-friendly production processes and strict adherence to international standards, Sao Mai demonstrates its determination to support Vietnam’s agricultural sector in pursuing sustainable, responsible growth.

A spirit of collaboration and determination to reach further
Under the direct leadership of Ms. Tran Phuong Anh – General Director, and Mr. Le Viet Hung – Deputy General Director, the entire Sao Mai team worked with an open-minded, creative, and ambitious spirit. From booth design and product display to customer engagement and partnership discussions, every activity reflected the spirit of sustainable development and the pride of Vietnamese agriculture.

Commitment to a green and sustainable future
With a processing capacity of 10,000 tons/year, modern technology, and sustainably managed raw material areas in Kon Tum, Sao Mai Agro Processing JSC is committed to delivering high-quality, safe, and consistent processed agricultural products. The company is determined to contribute to enhancing the value and sustainability of Vietnamese agricultural products and affirming Vietnam’s position in the global supply chain.

Website: www.saomai-agro.com