Planting Roots in Kon Tum: How Sao Mai Agro Is Building the Future of Vietnam’s Fruit Industry

By Sao Mai | May 10, 2025 | Categories: Agriculture, Strategy

Vietnam is home to some of the world’s most flavorful tropical fruits. But for too long, local growers have been stuck in short harvest windows, unpredictable prices, and limited market access. At Sao Mai Agro, we’re working to change that — starting in a quiet corner of the Central Highlands: Kon Tum.

This is more than farming. It’s a long-term vision to turn regional fruit into global-standard food ingredients, with two main product lines leading the charge: fruit puree and fruit concentrate.

Why Kon Tum Is the Heart of Our Future

While the Mekong Delta has long been Vietnam’s fruit basket, Kon Tum offers something different — and increasingly essential:

  • A mild highland climate that allows stable, year-round production
  • Clean soil and air, ideal for long-term cultivation
  • Lower risk of floods or salinity
  • Access to labor, logistics, and new infrastructure investments

This region gives us the control and consistency we need to build a true origin-based brand — where every mango or passion fruit used in our products can be traced back to a specific plot of land.

From Tree to Tank: Our Two Flagship Products

We don’t sell fruit — we process it smartly, turning perishable produce into long-lasting, versatile ingredients.

Fruit Puree

Made from fresh, ripe fruit — peeled, deseeded, and gently pulped — our puree keeps the taste and color of the original. It’s perfect for:

  • Smoothies
  • Baby food
  • Pastries
  • Natural beverage blends

With no added sugar or preservatives, it meets clean-label standards demanded by today’s global consumers.

Fruit Concentrate

Juice with the water content removed, concentrate is the go-to format for industrial-scale flavor. Ideal for:

  • Juices & functional drinks
  • Yogurts and dairy
  • Sauces, ice cream, and jams

Our concentrates are flavor-rich, shelf-stable, and export-ready — a smart solution for efficient production without compromise.

Building the Full Loop: From Farmer to Factory

What makes Sao Mai different is our approach to control and accountability. We’re not just buying from farmers — we’re investing in long-term partnerships, providing training, seedlings, and purchase guarantees.

Our own cultivation area in Kon Tum is the anchor point, setting quality standards and proving new planting models. From there, we aim to expand regionally, always with traceability, sustainability, and food safety as core values.

Ready for the World

Sao Mai’s puree and concentrate lines are produced under international certifications (HACCP, FSSC, ISO), making them fully compliant for export to:p

  • Europe
  • North America
  • Japan
  • South Korea
  • The Middle East

We offer custom packaging for B2B and bulk needs, and our R&D team is open to collaborating on new fruit-based concepts with brands around the world.

What’s Next?

For us, Kon Tum is not just a production base — it’s a starting point. A place to build real value, for both Vietnam’s fruit farmers and international partners seeking high-quality, transparent ingredients.

If you’re looking for tropical fruit products that go beyond flavor — and tell a story of place, people, and progress — then you’re looking for Sao Mai Agro.